Your Story Is Your
Strongest Weapon
Brands are having to rethink how they communicate with their customers. As Millennials grow more influential, they are placing higher demands on brands in order to earn their business. Brands with a clear mission, social awareness or multiculturalism that correspond with Millennials’ morality and belief systems are more likely to win their business. Communicating these values—in addition to their product or service benefits—has become an integral part of every brand marketing strategy. And vlogs, or video blogging, is one of the best ways to reach this critical market.
If done right, vlogs connect brands with customers in ways traditional blogs cannot. Not only are you putting your message where consumers are already spending their time (more than 80 minutes per day watching digital videos), but you are giving a face to your brand. Vlogging feels more like a dialogue – and that resonates with today’s consumer. Once potential customers relate to you, they will feel more comfortable buying from you, as a brand they trust, rather than a face-less website.
At CMDS, our team has the deep industry experience, innovative strategies and cutting-edge technology to help businesses find their authentic voice and build brand trust with customers through vlogs.
Let’s Start Vlogging »