Healthcare

Twin Boro

The Project

Get Back to Doing What You Love

Twin Boro Physical Therapy, a leading physical therapy practice in New Jersey with nearly 30 locations, came to CMDS when they were looking for an agency to help elevate their brand. CMDS initially redesigned and developed their public-facing website. The website was refreshed to truly demonstrate the core differentiators of Twin Boro, their patented One 2 Four approach, as well as showcase their stories of getting people back to their life!

Web Design & Marketing

The website has a focus on lead generation, as well as showcasing a library of SEO-friendly copy that helps consumers navigate various health conditions by body part. Post-launching the new website, CMDS became the Agency of Record for Twin Boro, serving to manage their entire digital marketing advertising campaign along with advising on overall marketing strategies.

Twin Boro Branding

Marketing Wins


  1. There was a 92% increase in new patient leads generated over 30 days due to various keyword and ad copy tests run simultaneously.

  2. Paid search traffic increased by 35% over 30 days by making strategic optimizations to target more searchers based on user behavior.

  3. Grew phone call conversions by 78% over the course of 30 days upon implementing optimizations based on multiple bidding strategies.

  4. The conversion rate increased by 81% over 60 days due to strategic location based landing page optimizations.

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