| Corporate address | 265 State Route 34, Bldg 2 Colts Neck, NJ 07721 |
| Mailing address | P.O. Box 162 Middletown, NJ 07748 |
| Corporate address | 265 State Route 34, Bldg 2 Colts Neck, NJ 07721 |
| Mailing address | P.O. Box 162 Middletown, NJ 07748 |
Chemical
CMDS created an online presence that reflects the new Omya Kinetik brand. When Kinetik Technologies was acquired by Omya and needed a new logo and website that represented both companies, but adhered to the Omya branding, they approached CMDS to take on the project.
The current site utilized a sophisticated product catalog with a data sorting interface that allows their customers to find exactly what they were looking for amongst multiple data sources through up to 6 different filters as well as an interactive map that allows users to easily find a rep in their location/territory. It was important to maintain these features, while adhering to the new brand guidelines and showcasing the expanded product and location list as a result of the acquisition.
CMDS designed a new co branded logo that represents both Kinetik and Omya, while keeping the integrity of both brands. The existing Kinetik Technologies website was updated to reflect the Omya branding via updates to the color palette and messaging that speaks to both companies. Updates to the suppliers, team and location pages were also made to highlight the company's expansion. The new Omya Kinetik website has successfully merged the two brands while also maintaining the original customized product catalog data sorting and filtering functionality as well as the interactive map.
“We have worked with CMDS to assist with marketing our biotechnology research products, for about 10 years. CMDS is collaborative in strategic planning and uses analytical data whenever possible to gauge effectiveness of our efforts. Overall, we have been very satisfied with their services.”
Matt
Partner, Biotechnical Company
