EDRAY

The Challenge

Unmatched Expertise, Trusted Worldwide

EDRAY came to CMDS with an immediate need to refine the manner in which their services were being presented online. Their old website didn't sufficiently reflect their evolving brand or that they were more than just a technology tool. The site needed to clearly highlight their logistics capabilities while featuring a seamless, animated user experience.

The Solution

Future Proof

CMDS provided a full website and sitemap renovation via its in-house WordPress theme, renowned for speed, adaptability, and user-friendliness. Standouts of the build included:

• A thorough visual account of the last mile logistics experience that sought to engage EDRAY's stakeholders.


• GSAP and ScrollTrigger JS library-powered custom animation for optimized user engagement and permanent scroll impact.


• Creative use of Alpha Mats to enable transparency of video assets on browsers.


• A ROI calculator specifically tailored, allowing users to enter data and see potential cost savings through partnership with EDRAY—while also generating leads for the EDRAY team.

The Results

EDRAY now has a high-performance website that is an active sales and learning tool. The new website improves the credibility of the company, streamlines communication to stakeholders, and makes lead acquisition easier—all aligned with their strategic growth goals

• The new website convincingly positions EDRAY as a market leader in a competitive market, as a final mile logistics thought leader.


• Subtle animations and interactive graphics told the brand story in an engaging but still accessible manner.


• The EDRAY team can easily switch off site content without compromising the integrity of the design because 99% of content is editable in the CMS.


• The ROI calculator is both a lead gen tool and proof point for EDRAY value proposition.