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Learn about the most popular terms used in marketing, from definitions and explanations to useful articles with case studies and tips. This dictionary of terms is continuously improved upon and new terms are being added constantly.
When relating to marketing, A/B testing is comparing two (A and B), controlled marketing methods with a specific goal to determine which tactic performed or delivered the best results.
Read: A/B Testing Best PracticesAPI, short for Application Programming Interface, is a set of instructions (protocols) that allow two web-based software applications to connect and “talk” to each other and share operations.
Read: What Are Custom API Integration Services and How Can They Help My Business?Blogging for business is a marketing technique used to create lead generation opportunities. It is widely used to provide thought leadership and build trust and loyalty in a brand.
Read: How Does Business Blogging Work?Closed loop marketing solutions enable companies to better understand customer behaviors by collecting, analyzing and leveraging data on a continuous basis, throughout the entire consumer lifecycle. When Sales and Marketing departments collaborate, both teams are able to make critical connections with data and strategically tailor their messaging.
Read: Why Closed Loop Marketing Solutions Work Better than Other Methods?A conversion path is a description of the steps taken by a user of a website towards a desired end from the standpoint of the website operator or marketer. The typical conversion path begins with a user arriving at a landing page and proceeding through a series of page transitions until reaching a final state, either positive (e.g. purchase) or negative (e.g. abandoned session).
Read: Conversion Path Optimization Must Do’sDynamic content is a term used to describe digital content shown on websites, landing pages, advertisements, forms, newsletters, etc. that changes automatically based on who is viewing the content.
Read: How Does Dynamic Content Make You Less Boring?An editorial calendar, also referred to as a content calendar, helps businesses keep track of ongoing digital marketing (and offline) efforts. The process of creating an editorial calendar includes defining goals, audience and platforms to coming up with ideas, strategizing and refining.
Read: Tips for Creating an Editorial Calendar 2019Hashtagging in marketing has become so widely adopted because of its powerful ability to drive traffic and engagement. No other tool, organic or otherwise, allows brands to connect with users so simply and successfully based on a common interest or idea.
Read: Everything You Need to Know About Using Hashtags in Social Media MarketingInstagram is a social media platform that presents excellent opportunities to grow your business. Besides boosting awareness, loyalty and building a following, Instagram can be used for advertising to tap into new audiences and be able to sell products directly from your catalogs.
Read: Instagram Best PracticesA landing page is a hyper-focused web page designed to attract sudden interest and direct visitors to a single call-to-action using concise information and a short online form.
Read: 10 Elements of the Best Landing PagesA Microsite is a website, distinct and separate from an organization’s main site, that delivers more focused, relevant content about a specific topic or to a targeted audience or even just requiring a defined action.
Read: Love at First MicrositeMobile marketing is the practice of optimizing or specifically creating campaigns for mobile device users.
Read: Mobile Marketing: The Mobile-First FrontierResponsive design is a way of developing web properties so that the device they are used on determines the way that the site will be displayed. It’s normally done using the principle “mobile first” – i.e. the experience is defined on mobile platforms such as smartphones and tablets and then scaled up to larger screens.
Read: How Responsive Web Design WorksSmarketing is the alignment between your sales and marketing teams, created through shared goals and executed through a communicative, collaborative and coordinated strategy.
Read: What is Smarketing?User Experience Design is the process of enhancing user satisfaction by improving the usability, accessibility and pleasure provided in the interaction between the user and a product.
Read: User Experience Design PrinciplesWebsite contact forms are commonly used for inquiring about your product or service, signing up for a white paper or downloadable, RSVPing to an event or webinar, submitting a customer support ticket, or simply getting in touch.
Read: Are Your Website Contact Forms Helping or Hurting Leads?
