COMMUNICATE
WITH INFOGRAPHICS

Need to explain a concept visually? We’ll help you take your story beyond paragraphs of text

Build Your Brand With Visual Data

65% of the population are visual learners. Are you speaking their language?

Tell a Visually Compelling Story

Blending data, copy and design, infographics are used as a shortcut to build a brand’s story and entice the audience to respond in a certain way. Offering a visual representation of information, a series of images become a symbol of something much bigger; something much more complex. Infographics make learning easier and allow for a fast interpretation of data.

Considering that the brain processes visual information 60,000x faster than text, it’s a great way to convey a complex topic.

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Did You Know?

Infographics are liked and shared on social media 3x as often as any other type of content.

Create Content Eye-Candy

A well-designed infographic can take your brand’s story beyond endless paragraphs of text and help you speak visually to your target audience. They are designed to grab your reader’s attention with bold designs and creative imagery combined with captivating information. Whether they’re on a trending topic or evergreen information, they have huge viral potential when crafted with the right SEO and link building strategy.

Let’s face it. Pictures are simply more appealing that words. And your audience agrees. In fact, the majority of individuals today (65%) speak a visual language. As a business owner, you must adapt your content strategy to stay relevant. Don’t you think it’s time to join their conversation?

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Pro Tip!

The average person forms a first impression in a mere 50 milliseconds and gets distracted in 8 seconds. Simplify difficult concepts with infographics to hold their attention longer.

Our Infographics Process

You have a topic with jaw-dropping stats? We can make it come to life.

The Goal First, we need to know the purpose behind your infographic. Will it be a part of a bigger series or supporting a specific marketing campaign? This will guide our creative decisions such as the headline and design.

The Topic Crafting an infographic because your competition is doing it is not going to lead to successful results. Choose a relevant topic that your target audience cares about (which may not be the same as what you want). The key is to provide value.

The Spin We’re big fans of creating something that no one has done before. While maintaining your brand identity (colors, font, look and feel), unique infographics will be memorable and give you that edge.

The Launch Too often, people get caught up in creating infographics that they forget to optimize them for SEO. Ensure the following are optimized: URL string, meta description, H1 headings, image alt text, page length, social media sharing, and even page load times.

Visual. Captivating. Effective.

At CMDS, we’ve seen the power of infographics. They’re a great way to share your brand’s story, explain a product or service, highlight trends or simply compare.

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Did You Know?

According to IBM, an infographic is 30x more likely to be read than a purely textual article.

Infographics FAQ

If you’re still not clear on how infographics can benefit your business, take a look at the common FAQs below. Don’t hesitate to call us at (732) 706-5555 with any other questions.

The beauty of infographics is that they can be designed to highlight various data points on any topic. From how to grow a garden to how to survive a zombie apocalypse, if you provide validated, trustworthy data on a relevant topic that your audience is interested in, there’s potential for an infographic.

Here are some examples from leading companies we work with who use infographics:

  • Education and awareness
  • Branding
  • Competitive differentiation
  • Community growth
  • Positive press
  • Product how-to’s
  • Us vs them comparison

Infographics can be customized to fit your message. Some common types include:

  • Data Centered- Display statistics through charts and maps.
  • Flowchart- Answer specific questions by walking through a series of options.
  • Timeline- Present information over a chronological time period.
  • How-To– Describe step-by-step information about a specific process
  • Geographical- Map-out information based on location.
  • Comparison- Compare and contrast two or more topics.
  • Hierarchical- Organize information into a chart with predefined levels.
  • List- Share a lot of information in the form of text and simple icons.
  • Anatomical- Show how something works or how it was built.

The cost of infographics will ultimately depend on the project specifications. Call us directly at (732) 706-5555 to get a more accurate quote for your project.

Why CMDS?

Your message is unique, your marketing approach should be too. At CMDS, our innovative approach helps clients connect with their audience through creative infographics that are designed to simplify even the most complex information. Our in-house team of designers and marketers always produce original work, customized to fit your goals. Do you have an idea for an infographic? Call us at (732) 706-5555 today.

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