It’s remarkable how much missed opportunity exists on websites these days. Service-based companies that cater to businesses often build and design websites that may appear visually appealing and function well. However, technically, they often fail to deliver value from a user experience standpoint.
Allow me to elaborate.
The Approach of our NJ Web Design Agency CMDS
The best approach to creating an exceptional user experience for your potential clients is to thoroughly understand their personas and leverage that information to craft your narrative effectively. At CMDS, we specialize in creating personas for buyers, shoppers, employees, and ideal referral partners. Once we have a comprehensive understanding of each persona, we personalize their experience by tailoring calls to action and messaging that resonates with them emotionally. This ensures that visitors are captivated within seconds of landing on your website.
However, we don’t stop there.
We believe in guiding users through a deliberate journey rather than leaving their experience up to chance. By strategically placing calls to action and driving users to subsequent pages that tell a cohesive story, we keep them engaged and informed every step of the way. Each page includes video content that not only introduces your company but also highlights the value proposition and benefits for the visitor.
As users navigate through the site, we progressively provide more targeted information and add value to their experience. By offering valuable insights and downloadable resources, such as videos or case studies, we aim to build trust and establish credibility. Incorporating real-life testimonial videos from satisfied clients further reinforces your reputation as a leader in your industry.
Additionally, we understand the importance of providing multiple avenues for conversion. Whether it’s signing up for a newsletter, downloading a white paper, or scheduling a free consultation, we offer various options to cater to individual preferences.
Our agency will also prioritize the technical aspects of web design, such as optimizing for mouse movements and user behavior. Including a contact form on every page, preferably on the right side where the mouse typically hovers, enhances user experience and encourages interaction. Furthermore, we recommend using white or light color backgrounds and easily readable fonts to increase success and sales rates.
We acknowledge that building a quality web design requires time and investment. However, the superior results far outweigh the cost. A CMDS website is more than just an online brochure – it’s a powerful tool for driving growth and success in your business.
If you’re ready to take your online presence to the next level, reach out to our NJ web design agency today to learn how we can help you build a world-class website.