New online technologies seem to pop up every day. Social media began when MySpace exploded on to the scene. It was quickly surpassed by Facebook and now Twitter has been added to the social media arsenal. Regardless of personal or professional purposes, these tools are affecting everyone’s online experience. The “latest and greatest ” cross between social media and plain old “high tech cool ” is Google Wave.
Google Wave Technology Explained by a Web Design Company
More than two years in development, Google Wave is an online collaboration tool that provides communication with its participants in real time. A “wave ” is a combination of instant messaging and online document sharing between a group. Meeting note-taking can be a shared process as well as presenting slide shows, videos and rich text presentations. A “playback ” feature is even available so the history of the Wave can be reviewed at any time. Some bloggers are suggesting it is similar to developing multiple social networks connected by email and instant messaging. Additional extensions (just like iPhone apps) are available to add on to the Wave. Some are just fun (like Sodoku) and others in development, such as from Salesforce.com through Cloud Technology, will serve a more business-focused group of collaborators.
Ask your Web Design Company: Will Google Wave be a Useful Marketing Tool?
While Google Wave is still in its infancy, there are serious possibilities for its use by marketers. It could be used to develop more focused PPC campaigns using Google AdWords by studying the trends of Wave discussions. Separate Waves could be used to communicate with consumers or clients, have online product line meetings across multiple physical locations or share a video and product presentation with the media for product promotion. It isn’t known just yet how private or public different Waves will be, but just like its predecessors, Google Wave has the potential to reach an entirely new audience‚Äîwhich potentially means new customers.
The Collaboration of Google Wave and the Web Design Company
This type of technology is exactly what a savvy web design company needs to track and learn as it emerges onto the market. Staying on the cutting edge can not only can help produce a more professional, quicker-loading website, but provide new ideas to market a product or entire company. By working with a full-service web design company on marketing initiatives, companies can take advantage of this knowledge and work to leverage new technology to develop their client base.