Email Marketing Using a Web Design Company
Chris Mulvaney is the CEO of CMDS. I make things... I’m the creative entrepreneur with passion for (re)making brands and inventing solutions to problems no one knows exist.
Inboxes today are inundated with email. Some of that includes email advertising, newsletters and company updates. When developing an email marketing campaign, however, it is important to consider several factors and consult professionals from a web design company.
HTML Email Marketing from a Web Design Company
HTML email marketing allows for a more graphic design, interesting type treatments and improved image options. HTML email messages also aid in brand awareness. One major downside to HTML messages, however, is their size. If the email is from a large company or for B to B marketing, the email will be accessed from a high powered network. If the focus is more consumer oriented, however, then there may be some frustration on the part of the consumer if the message is so complicated it takes a long time down download and open.
Text-based Marketing from a Web Design Company
Many may believe text-based email messages are pass?©, however, they do still have their place in today’s marketing campaign plans. Many now read messages on smart phones or other small-screen gadgets. As a result, a text message may be more easily viewed and read on that type of device. Also, as mentioned earlier, if a consumer has a slow internet connection at home, a text-based email will download and display quicker, avoiding consumer frustration. They are, however, seriously limited when it comes to developing a savvy design. The key to text-based email marketing is targeted, interesting information to keep the reader’s attention instead of a slick design. Don’t write “war and peace ” in a text message. It will just look like a bunch of characters and the reader will loose interest quickly.
Work with a Web Design Company and Know the Market
So which is better? The key is to know the market targeted to sign up and receive these email messages. The best option is to offer a choice when a site visitor is signing up for email marketing, regardless of their content (newsletters, coupon, sale notifications, etc.). By working with an experienced web design company on developing a successful email marketing campaign, they can guide the entire process from audience identification, to template design, to copy development. They can also anticipate and troubleshoot any technical glitches that may pop up. These professionals have great experience in the entire process, know the pitfalls and more importantly, know how to avoid them.
