Can a Web Design Company Help with Conversion Rate Optimization?
Chris Mulvaney is the CEO of CMDS. I make things... I’m the creative entrepreneur with passion for (re)making brands and inventing solutions to problems no one knows exist.
Some web design companies focus on web design specifically while others can provide a wide variety of services like SEO, PPC and copywriting. However, what about “conversion rate optimization? ”
Ask your Web Design Company: What is Conversion Rate Optimization?
Conversion rate optimization (CRO) is the process involved to convince site visitors to take a step that benefits the company, like making a purchase or collecting a sales lead. CRO is a multi-part process that includes writing solid copy, a convincing web design and SEO (search engine optimization) to name a few. By developing a solid plan with a full-service web design company, a company’s website will have a better chance at converting a site visitor into a customer.
How Can a Web Design Company Help?
What can a web design company to do to aid in CRO? There are a number of factors involved to not just increase site visitors in the future, but turn current site visitors into clients, customers or sales leads. Some factors include:
- Easy site navigation
- Visitor engagement
- Strategically placed “calls to action “
- Professional site design
- Convincing copy
- Memorable catch phrases & headlines
Apply the Source Credibility Theory When Working with a Web Design Company
According to the concept of the Source Credibility Theory, people are more likely to be persuaded (to make a purchase, for example) if the merchant presents itself as credible. How is that achieved? In today’s online marketplace, this includes a professionally developed website, an intuitive navigation, a well-designed logo and persuasive content. Sites that download quickly and have no spelling or grammatical errors also have a higher conversion rate. The site should also be free of coding, image and style errors. It shows the site visitor the company has taken the time to display a high level of professionalism and attention to detail. Just like when meeting a person for the first time, a site has a split second to make a solid first impression. By giving site visitors a feeling of authority, consistency and persuasion, they are more likely to convert to sales leads or customers.
Pulling it All Together With a Web Design Company
Conversion rate optimization can be a complicated and all-encompassing process. This is where the assistance of a full-service web design company comes in. A web design company experienced in not just “designing a website ” will understand why source credibility is important and how to best convey a company’s message and fulfill all the criteria involved in the source credibility theory. They should have a drive and enthusiasm for the project and see it through from concept to development.
