Savvy businesses know that good storytelling is essential for marketing on social media channels. However, in today’s world of information overload, it’s never been more vital to learn how to strengthen your social media brand voice and grab your audience’s attention with high-quality content.
With the right approach, businesses can learn to leverage the power of the social media platforms and break through the clutter. Here’s how.
Social Media Brand Voice Messaging
You’ve probably heard that the average adult attention span is shorter than that of a goldfish. No surprise that visual content has become so prevalent online.
To connect with customers and keep their attention, messaging needs to be conveyed quickly and effectively. But simply writing a post and calling it a day isn’t enough. Companies that go beyond by sharing a relevant image, video or infographic along with content to create a story around key brand values and offerings, are emerging as leaders in their industry and are being rewarded with referrals, engagement and boosted sales. And the more frequently users engage with branded posts through likes, comments and shares, the better chance that more of their posts will make it into their fans’ News Feed.
In the age of “infobesity” and the never-ending stream of digital noise, it’s harder to stand out. Inspire your customers with content that is share-worthy, relevant, captivating, interactive, inspirational, educational, authentic, powerful …(the list can go on and on) to keep them coming back for more.
Avoid the Social Media Brand Blanket Coverage Approach
Too often, we see companies opt for the blanket coverage approach to sharing on social media. You’ve probably seen it, too. A business will share the same post with the same image and the same message to all their social media brand channels. And then they wonder why they’re not getting engagement.
As challenging as it may be to realize, the reality is that customers are not going on sites like Facebook, to view brand-generated content; consumers are captivated by snackable bits of useful and entertaining information. That means brands need to strive to be a welcomed interruption inside of a News Feed.
Social media is not a one-size-fits-all solution; each network has its own style and audience. To get the most out of your efforts, you need to create a strong strategy with epic (and visual) content and then use it to stand out from the chatter and start a conversation.
Social Media Brand Strategy
Brainstorming sessions, strategies, content planning…all of these words make our hearts beat a little faster – in a good way. We think it’s so exciting to develop a strategic social media brand roadmap for businesses; it’s so much more than just scheduling a daily post. It’s a way of thinking.
In order to be successful with your target audience, you must have clearly defined goals that are in alignment with key business objectives- the big picture. The key is to keep your goals reasonable; a little planning goes a long way in terms of keeping your efforts strategic and on the right track.
To help get you started, here are a few examples of social media brand goals:
- Education
- Brand Awareness
- Differentiating from Competition
- Engagement
- Social Responsibility and Positive Press
- Customer Retention and Loyalty
- Community Growth
- Lead Generation and Sales
- Promotions
- Product Announcements and Public Relations
Once you have outlined your big-picture goals, it’s important to evaluate content efforts by tracking and analyzing the data. It’s not until we look closely at these results that we are able to identify strengths, weaknesses and opportunities for growth on an ongoing process.
Strengthen Your Social Media Brand Voice with CMDS
At CMDS, our social media strategists are ready to share the knowledge and experience of social media innovation success. We know that your audience has a smaller attention span than ever before and they’re facing more social clutter at the same time. Making an impact and breaking through the noise is our specialty.
There’s no time like the present to get started and step up to the platform stronger than ever.