12 Key Elements Every Website Homepage Needs
Chris Mulvaney is the CEO of CMDS. I make things... I’m the creative entrepreneur with passion for (re)making brands and inventing solutions to problems no one knows exist.
Small Business Websites
Your small business website homepage is basically your store-front. Because it sees the most traffic (that results in leads and sales), it is the most important page on your website. The designers at CMDS, a top web development agency, have put together twelve essentials for your company website. From catchy headliners to call-to-action buttons that pop, the following should be a priority.
Remember: first impressions are key!
- Headliner – We’re not just talking about slapping your company name on top of your homepage, but creating a great headline that quickly answers the question, “What can this company offer me?” Clear and simple. To the point.
- Secondary Copy – When writing copy for your website, provide helpful, knowledgeable information about your products and services. Show value and inspire customers.
- Visuals – Most of us are visual. Grab visitors’ attention with a clean and simple visual design including a header image that’s relevant to your industry.
- Simple Navigation – Use navigation as the framework to your website. Keep it simple. After the homepage, the top most important (and most-visited pages) on a website include the About Us page, Blog, and Contact us Page. Make sure the framework for driving traffic to those pages is optimized.
- Call-To-Action – Primary calls-to-action (CTA) placed above the fold can be critical in driving conversions. Include buttons, forms and subscriptions for newsletters.
- Buttons – Stand out on the page by choosing a color for your button that is opposite on the color wheel from your brand’s color theme.
- Forms – Give visitors plenty of opportunities to contact you. Forms greatly increase conversion rates; as you capture their email addresses, you have the opportunity to target them again through email marketing.
- Search – This tool is vital for repeat users and is usually placed in the top right corner of the homepage. It can be a handy magnifying glass or simple empty field to invite customers to find exactly what they’re looking for.
- Testimonials – Testimonials are a powerful indicator of trust. Include a few of your best (brief) quotes on the homepage along with a name and photo to make it come to life.
- Offer – Feature an offer that they just can’t refuse and capture even more leads in the process! Free eBook, guide or whitepapers do the trick.
- Learn More – Whether you link to your blog as a resource center to learn more or include how-to videos, give your audience a chance to learn more about your product or services before they buy.
- Contact Information – Include multiple methods of contact including your phone number, email address and mailing address.
Invest In Your Business
We realize that investing in a website is a critical decision in your marketing efforts and you don’t have much time to a good first impression. CMDS, a top NJ web design agency, knows how to speak to your customers’ through website design to directly result in those precious leads. Give us a call at 732-706-5555 to talk about the future of your website today.
