Although the internet is nearly ubiquitous in every household many small to medium size business owners are skeptical of online marketing or don’t want anything to do with it. Fortunately, one company is making this transition of marketing funds less painful – CMDS.
CMDS is positioned in New Jersey as the premiere web design and full internet marketing services agency. Owner Chris Mulvaney remembers the real mental barriers to entrance his clients face; “one client claimed he hated the internet and only was building a website because his kids were begging him. One year later and he has shifted all his traditional marketing budgets [newspaper, yellow pages] over to CMDS as we continue to deliver quality leads that simply convert. People are naturally skeptical but there is a lot of money to be made online.”
Skeptics and doubters point to the dot com bubble boom as proof the internet is a fad, or simply a medium to be ignored. With facebook valued over fifty billion dollars this is clearly a tale of sour grapes. On the flip side, there are agencies that are a dime a dozen promising great results, unlimited traffic, and the best web design. It’s a sea of agencies, but ones such as CMDS which has been around for over a decade shows that experience and a growing client base speaks for itself.
There are a myriad of steps one must follow in the process. An owner should decide if they want a new website, renovate an existing one, and identify their online marketing goals. Keeping all these facets under one roof is the best option to streamline the process and eliminate unproductive time management.
An agency will also aid in the decision process of where to spend the money for the best ROI (Return On Investment). Many companies will blindly put money into social media but would be better off with pay per click Google Adwords in conjunction with an SEO (Search Engine Optimization) campaign. Alternatively, social media is a chance for a company to go viral, but a good internet marketing Services Company will see the opportunities based on budget, target market and goals.
Communication is the key ingredient to any successful partnership. Many agencies will simply make the sale and never care to listen to your goals or concerns. Agencies such as CMDS have an extremely thorough checklist style approach to the client’s needs: website layout, amount of pages, search engine traffic, target market, budget, near term goals, short term goals, conversion tracking, optimizations and stretch goals.
If you own a business and you aren’t online, you are simply leaving money on the table. Brick and mortar only setup may work in the interim, but for the near to long term you will be missing out on countless brand awareness opportunities, as well as laser targeted sales traffic. Statistics show ecommerce sales are exponentially increasing, while many consumers choose to shop from the convenience of home or through their smart phones. Success online isn’t easy, but with the right partnership, such as CMDS, internet marketing services and web design isn’t so scary after all.