3 Tips to Drive E-Tail Growth
Chris Mulvaney is the CEO of CMDS. I make things... I’m the creative entrepreneur with passion for (re)making brands and inventing solutions to problems no one knows exist.
E-tail products and services are available to people all over the world, twenty-four hours a day, seven days a week. Too often, e-commerce business entrepreneurs become unorganized and distracted with their online marketing strategy and execution. Without focus, businesses bounce around too many directions at the same time and ultimately leads to wasted time, frustration and failure. To start, it’s important to consider first impressions.
WEBSITE DESIGN & DEVELOPMENT
One of the biggest reasons customers leave a website with an empty shopping cart has little to do with prices. It’s simply because they can’t find what they’re looking for…fast enough. A user-friendly web design with a killer first impression allows your customers to find exactly what they want as quickly as possible. Your online store should virtually represent the ambiance, atmosphere and quality of your company just as a brick and motor store would showcase. This combination of an attractive and easy-to-use website (which is also mobile-friendly) can provide a pleasant experience for users and establish an important level of trust. Of course, once you have your fancy design, you need to keep it current…
BLOGGING
A blog is a valuable tool for any business with an online presence; which, when done correctly (and strategically) will increase awareness, customer loyalty and ultimately, revenue. Relevant, educational blog posts will build communities (read: loyal customers!) and be ranked higher by search engines and lead to more organic exposure. Create SEO-friendly content that is also entertaining to attract and engage your target audience. And then strategically schedule it for maximum exposure. A few stats have shown that most blog posts are read in the morning with Mondays receiving the highest average traffic but it’s important to check what’s happening within your own website traffic. Tools such as Google Analytics can provide insight to see which day of the week and what hour of the day your blog gets the most visitors. Once all this great content is created and posted; however, it won’t do anything if no one reads it. Which brings us to…
SOCIAL CONTENT, PPC and SEO STRATEGIES
Creating a social media strategy will help your blog (and your e-tail store) get discovered. Build communities on Facebook, Twitter, LinkedIn, Instagram and Pinterest and share your content on all of these social platforms. Being present on social networks, as well as email marketing increases brand reputation and provides ways to directly communicate with customers. In addition, using PPC or paid search in Google is another great way to put your company at the top of SERP for the ideal key phrases you would like to rank. The more exposure you get to your website the more you create happy, future customers!
Keeping Customers Happy
We’re talking about you. Partner with CMDS on your e-commerce venture to increase efficiency, reach new customers and maximize conversions. Contact us to get started on building or refining your e-tail website marketing strategy today.
