Do you know videos are the next biggest thing on social media? That’s right. You’ve probably been noticing videos appearing more and more on social media platforms. In fact, Instagram is aggressively promoting Reels, short-term videos, in 2022.
Shorter videos are great and all, especially on Instagram. But, are they an effective marketing tool?
Well, when you consider that 86% of marketers reported that videos helped them attract more leads, it’s pretty easy to say videos work. The best thing about it? It’s a piece of cake to incorporate into your marketing strategy.
There is no need to dismantle your whole social media marketing strategy to get the most out of videos.
In this article, you will see how vital videos are on social media, and learn exactly why you should incorporate them into your marketing strategy.
We’ll tell you all the stuff you need to know about growing your business on social media and how videos can help you do that. So buckle up and come along for the ride!
Are Videos Important For Social Media?
Are Videos Important For Social Media?
This is a question we get ALL the time. Yes, videos look like a chore when you compare them to a normal image post. And, they certainly take a lot more time to do.
But, what if we told you that you get a lot more in return for every single video you make?
On top of that, 73% of consumers would be more willing to learn about a product if the video was shorter and to the point.
This means that a consumer is far more likely to care about your product featured in a video than any other kind of content.
Why? Because you don’t have to wonder whether they read your caption or not since you explain everything in the video. Most social media platforms will let you know how many people have viewed your video.
Remember, you want to make everything as easy as possible for the consumer. That is one of the biggest benefits you have when creating a video.
Posting videos on social media has more advantages than that, however. With videos being the hottest trend right now, it means that every single video benefits from increased engagement and attention.
You can really notice this on Instagram. Their parent company, Meta, even recognizes this and reports that 92% of users instantly act when they see something they really like on Instagram. This becomes even easier when you can show them how good your product is and how it can solve an issue they have, all within a 30-second video.
We have to face the facts. People have been watching more and more videos as the years go by. They’ve started to understand that they can get more out of a short video than an image.
All of this means one thing. You NEED videos in your brand’s social media strategy. It’s not something up for debate anymore, especially not in 2022.
If you don’t believe us, open your Instagram app and scroll through the first ten posts on your main feed. We’re more than certain that you’ll see at least seven videos. Now think about how Instagram looked two years ago.
While there were videos all across the platform, they weren’t as prevalent as they are right now.
If you haven’t jumped on the video marketing wagon, it’s time for you to hop on before it’s gone! If you don’t know how to create good videos for your brand, don’t worry, an agency that offers video marketing services can help you out. Here at CMDS, a full-service agency, we provide top-notch video services to give you the professional touch you need.
We understand how stressful and daunting it might look to create videos from scratch. That’s exactly why we offer this service.
We can create the best videos for your brand’s social media accounts, so you don’t have to. This will give you more time to focus on other important areas of your business.
You read that right, we meant accounts in plural, because video content isn’t thriving just on Instagram. It’s been a trend across most social media platforms this year.
What Social Media Platform Is The Best For Video Content?
What Social Media Platform Is The Best For Video Content?
With any strategy, it’s important to know where you need to apply it.
You could have the most amazing strategy in the world. But, if you don’t choose the right social media platform, chances are that it won’t work for you.
But don’t worry, we’ve got you covered. Let’s go through four of the most important social media platforms where video content is consumed the most in 2022.
YouTube
Truth be told, we didn’t want to include YouTube at first, since the whole platform is about videos themselves. But, it’s still worth mentioning that YouTube is the social media platform with the most amount of hours of video time in the world.
In 2020 alone, users watched videos on YouTube for at least one billion hours per day.
Let that sink in. Think about all of the opportunities you could create by posting on YouTube at least once per week.
It is by far the most prominent social media platform when it comes to watch time. That being said, YouTube is all about videos. There really isn’t anything else on it apart from that kind of content, so it makes sense why YouTube is the number one platform for it.
The biggest difference you’ll see on YouTube, when compared to other social media platforms, is the length of the videos.
On YouTube, you can post a video that is ten hours long if you want and have no issues at all. If you do that on Instagram, which favors shorter reels videos, it doesn’t quite work.
That being said, you won’t post really long videos especially when you consider how low the attention span is nowadays.
With videos, you want to explain everything as fast and direct as possible. If people find a video even remotely boring or just not interesting, they’ll keep scrolling and find a new one to watch.
Short and sweet is what you’re looking for when making videos.
The Facebook of today is overshadowed by its trendier younger sibling, Instagram. But in reality, Facebook is still a force to be reckoned with. With 2.91 billion monthly users, it means that there is a higher chance of your videos going viral.
While Facebook has a higher user count, it doesn’t mean that your target audience is there. Newer social media platforms are what you’re looking for if you want to target a younger audience. TikTok is the perfect example of this.
That being said, Facebook is still the second most-used social media platform for video consumption.
We don’t recommend planning your whole strategy around posting your videos on Facebook. But, we think this is a great platform to include content on, especially if you’re present on other kinds of social media.
TikTok
If you don’t know about TikTok by now, then you’ve been living under a rock. When TikTok first appeared as Musical.ly, it took the world by storm. Since then, it has blown up because it’s accessible to everyone instead of a select niche.
If you’re looking to target a young audience, then this is without a doubt your go-to social media platform. The videos are short, which means that your main goal would be to hook your target customer as quickly as possible.
With a 9:16 aspect ratio for videos, it means that the video you made can be used on other social media platforms. This is something that you should take into consideration when picking the main platform you’ll be posting on.
Why? Because you don’t want to create an amazing video in a 9:16 aspect ratio only to post it on two social media platforms.
So be very mindful of this before committing to a main social media platform like TikTok. Unless your plan is to only target TikTok and Instagram Reels. Then this is the perfect aspect ratio for your strategy.
Last, but definitely not least, is Instagram. It’s always on any list of the most important social media platforms to use for anything related to your business. With its massive amount of users and its feature-packed app, you want to be on Instagram.
One of the best things Instagram has going for it is the different ways you can post your videos. When compared to TikTok where there’s only one type of video format, Instagram is just miles ahead. You can post videos on the Stories section or on your account as a normal video.
There’s even a suspiciously similar-looking feature called Reels that resembles what TikTok is in its entirety. This means you could potentially create content for TikTok and then post it on Reels. It would work perfectly.
As you can see, there are several platforms for you to post your content on. This makes every video you create worth a lot more if you plan everything correctly.
But what if you don’t have the time to learn how to make good videos? That’s where we can help. At CMDS, we understand that you might not have the time to do all of the video creating and editing your brand needs. This is why we offer different video marketing services to help you achieve your goals.
We want to make sure that your business has the best social media presence it has ever had. In order to do this in 2022, creating videos on all of your social media platforms is a must. Don’t get left behind by your competition; Let us create some amazing videos for you!
Now, which video marketing services do you really need for your business? Because the last thing you want is to buy a video marketing service that isn’t the one your brand needs.
What Video Marketing Services Should You Look For?
What Video Marketing Services Should You Look For?
Remember that the videos created for your brand need to be unique. If an agency talks to you about a standard template they use with other clients, we recommend finding another agency.
You have to be ORIGINAL if you want to stand out. That’s why you need the agency you’re hiring to be as creative and amazing as possible.
They should also offer these two video marketing services if they plan on creating videos for your social media accounts:
Product or Service Videos
This is pretty self-explanatory but there are videos that showcase your product in a way that hooks a possible consumer. The video should be short and show people why they need your product in their lives.
While we don’t recommend you use this type of video all of the time, there are creative ways to display your product without outright selling it. A good way to do this is by creating tutorials demonstrating how to use your product or service. Alternatively, you can create a video where you subtly include your product or service into the mix.
There are hundreds of different things you can do with these types of videos to avoid sounding like a salesperson.
The last thing you want is for a potential customer to feel like you’re just there to sell them something. They get hundreds of brands trying to sell them something every single day. The last thing they want is for your brand to do the same. In fact, this is something that can turn them off to your offering.
At CMDS, we make sure that your product and service videos are made to entice your prospects. We will ensure that prospects will find something of value in the content, just enough drive them to your website.
With us creating your videos, you’ll see exponential growth after as little as a few months.
Vlogs
This video marketing service is all about making your vlogs look amazing. The primary goal of a video is to highlight the key points as effectively as possible.
The same goes for vlogs! You want to make sure that the vlog has all of the best parts after filming all day. It also needs to be edited in a way that makes people want to stay and watch all of it.
You want people to be invested in your video and, ultimately, interested in your brand. With a well-edited video, you’ll get that right from the start.
At CMDS, we know what it takes to edit your video and make it truly unique. Through the years we’ve worked with hundreds of brands, so we know exactly how to make your vlogs pop and make other vloggers jealous. Your vlogs will blow up and get your brand exposure to an all-time high.
These two video marketing services together will be your bread and butter when it comes to videos for social media. You want to alternate between the two if you want your storytelling side going (vlogs) and your hooks in place (product and service videos.)
Conclusion
So, you’ve made it to the end! We hope you learned some useful things from the article and that it convinced you why you need videos for your business.
Before you go, let’s recap all you learned in this article.
First, we explained to you why videos for your brand are so vital for social media in 2022.
Then, we showed you the best platforms to pick when thinking about posting your videos on social media.
Last, but not least, we talked to you about which video marketing services you should consider if you think you don’t have the time to make the videos yourself.
If you have any questions to ask or thoughts to share, feel free to leave them in the comment section below and we’ll get back to you as soon as possible.