There are tons of secrets that a social media agency would prefer to keep to themselves due to the sheer amount of content they already provide in their articles, social media posts, and videos. But we think that you should know as much as you possibly can so your social media presence and content are amazing.
In this article, you will learn some tricks to boost your engagement in a matter of weeks, how to make content on the fly without taking hours to create it, and other small ways to improve your social media presence.
Best of all, it’s completely free. We won’t charge you a dime for any of this content you’re about to read. So why not grab a drink and read these amazing tips to skyrocket your social media presence!
Learn to Repurpose Content
Learn to Repurpose Content
Have you ever been in a state where you don’t feel like your content is enough? You’re creating all of these posts for social media every single day while knowing you’ll wake up tomorrow and repeat the process.
It’s tiring, isn’t it? Not only that, but it also takes so much time out of your day that you could use to work on other areas of your business. That’s why a smart and savvy social media agency would advise you to repurpose your long-form content into snippets you can share and use on other social media platforms.
A great example are YouTube videos that are at least ten minutes long. You can take important and interesting bits out of it and use it as a short video for your other social media accounts.
Crazy how such a small change can boost the amount of content you post daily. Isn’t that right?
You can also use your social media posts as a call to action for your YouTube account, which helps drive traffic to the original piece of content.
This all sounds great, but how do you know which parts of the video to cut and make into a social media post? We know the last thing you want is a piece of content with no real direction or intent being posted on your account.
Well, let’s start by explaining the ways you can cut content from either a video or a blog post and repurpose it for social media.
Quotes
Quotes
This one is the easiest to do of the bunch. All you need is to find a memorable phrase you said in a video or wrote in a blog post and make it the center of a social media post. You can post it with the picture or just the quote itself. The artistic design and how you make it pop are up to you.
This one is really quick to do since quotes are everywhere in both blog posts and videos. You just have to copy the quote and make it look good.
Since quote posts are this simple, it means that you can make a ton of them from a 10-minute video or an article. It’s great because you have them ready to post at any time.
All this being said, we don’t recommend that you post one right after the other, or your followers might start to get bored after a while.
Instead of just posting quotes, you could also mix it up with the following content ideas.
Video Snippets
Video Snippets
As the name suggests, all you have to do is grab a small 20-30 second snippet of your video and add a small call to action at the end saying that the entire video is on YouTube. This way you can bring people who were interested in the short video directly to your YouTube channel.
In your caption, you can either provide the link to the YouTube video or give yet another call to action, telling followers to go and check your profile for the video link.
In a perfect world where you have more time to dedicate to your videos snippets, you can customize your call to action at the end of it to say precisely where the user would need to go to check the full video.
Since we are looking to save you time during the day so you can focus on other aspects of your business, we think the first option is good enough. But, consider the second option when you have more time during the day to do it.
Both of these repurposing ideas are sure to create a lot more content for you to post during the week without having to stress about making something new and interesting.
You should also be making posts about products or services you have and trying to entice users into knowing more about them and possibly buying. But, do you know if you’re trying too hard and achieving the opposite effect? Our next point will help you hit the sweet spot.
Sell More By Providing Value
Sell More By Providing Value
Ok, so this title might be confusing to some, but hear us out. When was the last time you bought a product from a brand that is constantly trying to sell you their products on social media? Our guess is never or, at least, once or twice.
Why is that? Because when people go on social media, they are generally looking for anything that provides any sort of value. It can be a meme, a tutorial, a funny video. You name it. So now, if you are constantly making post after post about a product that you’re trying to sell without really providing value, it is very likely that a lot of users will either unfollow or ignore the brand.
Instead, what you should be trying to do is find creative ways to showcase your product so people see how it works and how they could use it in a real-life scenario. Show them what they are missing out on without trying to sell them the product or service outright.
You could also make posts that entertain and provide value in some way so that they remember your brand as one that made them feel good the last time they saw it.
It can be a tutorial on how to do something, a short funny video, a meme, or any other post idea that entertains or helps a user learn more about anything.
he beauty of social media is that the sky is the limit! You have limitless options when it comes to what to post and how to make it valuable to the user.
Remember that people won’t even consider buying from a brand that they aren’t comfortable with. Constantly providing value makes them feel at home and open to any type of content you share.
This means that when you finally post about your product or service, they will be a lot more willing to check it out or buy it.
How often should you be allowed to shamelessly advertise your product or service?
We think that a good ratio is between 4-5 posts providing value and one talking about your product to be the good balance point. This way you remind users that your brand actually sells a product or service they might like and provide interesting content.
Remember, as much as you are looking to get leads and sell your product, if constant promotion is just getting more unfollows and fewer interactions than all of the other posts, then consider toning the product promotion down a bit.
Instead, provide value in any way that makes your brand stay in their minds after they saw the video.
Sometimes the lack of direction and an objective can make situations like these happen. That’s why our next point will touch on what you should be focusing on as a brand on social media.
Remember Why You’re On Social Media
Remember Why You’re On Social Media
It is very easy to lose your focus when creating content on social media since it’s such a grind-heavy job you must complete in order to see growth; this means that it’s also very simple to forget the reason why you’re posting in the first place.
Never post for the sake of posting. Every piece of content you make should serve a purpose, be it finding new people that can follow, engage and interact with our current followers or just getting more leads. You must always have a goal in mind. Otherwise, you’re just wasting your time and your followers’ time.
Before making a post, ask yourself what its purpose is and how it would benefit your business. If you can’t answer any of the two questions, then it’s back to the drawing board.
We all know that constant content creation can get daunting if you run out of ideas, but that’s why we gave you tip #1 in this article. It’s a surefire way to post relevant content and either entertain or attract new users to follow your account.
Be a Voice in Your Niche
Be a Voice in Your Niche
One of the best ways to attract a massive amount of attention to your brand is to constantly talk about anything concerning your niche. Make sure to show that you care about everything currently taking place within it.
This can be done by talking with people in the industry, discussing recent news, and giving your point of view on it, be it on Instagram Reels and Stories, TikTok, or Twitter.
Being a leader in your industry can do quite a couple of things for your brand.
For one, it shows that you know what you’re doing, and it gives people in the industry a sense of trust in your brand.
Being a leader also helps you connect with similar brands or influencers and makes it a lot easier for you to do collaborations with them. This in turn helps you gain exposure and attract a whole new set of followers.
All of that trustworthiness will help you when you want to sell a product. It will be a no-brainer for most to buy a product or service from you since they trust your brand as a whole.
But you might now be thinking, how does one make that a reality?
We have some good and bad news for you in that regard.
The good news is that it takes time out of your day to talk about the latest news and interact with similar brands.
The bad news is exactly the same reason as the good news. So why does it make it bad? Because you can spend up to 3 hours talking about your niche and industry and not get the trust you want from users and other brands.
This is a very time-intensive tip. While it will help you and your brand in the long run, it requires you to be constantly talking and on top of industry news.
With all of that out of the way, let’s talk about a “controversial” social media app that a lot of brands refuse to use out of fear of looking dumb in the process.
It’s Time For You To Embrace TikTok
It’s Time For You To Embrace TikTok
We bet you knew this one was coming! Even though you may like it or not, TikTok doesn’t seem like it’ll be leaving any time soon. It’s time to start making content on the social media platform that rides the organic post wave that is big right now.
Yes, we know this platform might not be the easiest to make content for because of how the trend system works. On top of that, your account gets noticed when your content goes viral. With Instagram Reels being out, you can now repurpose your content from Reels directly for TikTok. This, in turn, gives you a higher probability of getting noticed.
Be creative and bend trends to fit your industry and brand. After a while, we’re sure you’ll get the hang of it.
Conclusion
Conclusion
Well, there you have it. Those are five tips any social media agency would charge for! While they might look simple to execute, some take a bit of time to fully show their worth, so be patient and consistent when making your content.
Today you learned: how easy it can be to repurpose content for other social media platforms, how to increase your sales by adding product/service posts strategically that are effective and well-received.
Remember that this process is slow and takes a lot of effort to get the ball moving, but once you know which direction to go and how to consistently move the ball, it’s just a matter of time before you start seeing growth in both leads and followers.
Like always, if you have any questions, feel free to leave them below, and we’ll respond to them as soon as we can.