How Scaling Social Media Accounts For Your Business Can Help You Thrive in 2022
Chris Mulvaney is the CEO of CMDS. I make things... I’m the creative entrepreneur with passion for (re)making brands and inventing solutions to problems no one knows exist.
Have you been trying to constantly grow your social media accounts with barely any success? We know how frustrating it may be to put hours of effort into social media just to get nothing in return.
It feels like no matter how much you try, users on social media just don’t seem interested enough to follow you.
Have you ever stopped to think about what your goal was when creating all of that content for social media? Are you looking to simply entertain people online? Or are you looking to get potential clients interested in your brand? Or are you looking to do a little bit of both?
If you want to entertain people or get potential clients on social media, you have to create content. However, that does not mean that they are both made the same way and with the same intentions.
Being able to differentiate in how you best create posts based on intended response is the first step if you want to scale your social media accounts properly.
Remember, in order to scale your business, or, in this case, your social media accounts, you must lay a solid foundation.
You can’t expect any of the 4.62 billion people on social media to follow you when you’ve given them no reason to do so.
With no foundation, there is simply no way for you to get the results you want. You need to know how YOU can successfully scale your social media accounts without having to waste your time.
In this article, we’ll show you what you can do to scale your social media accounts and how it can help your business overall. Let’s dive in!
What Does Scaling On Social Media Mean?
What Does Scaling On Social Media Mean?
Before we talk about scaling on social media, we need to explain what “scaling” is so we can avoid any sort of confusion.
It’s very easy to misunderstand what scaling is about and confuse it with another popular word in business: “growth.”
When you’re scaling, the results and rewards are far greater than the costs needed to attain it. This is why business owners always look to scale. They want the best bang for their buck, especially on social media.
Scaling social media accounts is exactly the same! You want to invest a certain amount of time and money in exchange for followers and potential leads. The number of followers and leads you attract should outweigh how much time and money you invested. Otherwise, you aren’t scaling.
It’s a simple concept to grasp, but difficult to execute. Why? Because you aren’t the only business on social media. You still have to compete with millions of other accounts trying to do the exact same thing.
This means that creating a social media strategy with a good foundation is vital if you want to scale.
Doesn’t the thought of getting hundreds of followers from one single post sound amazing? That is doable if you’re scaling your accounts correctly.
When people spend at least 2 hours on social media and messaging apps, it’s a no-brainer why you would want to want to scale on every social media platform out there.
But what benefits do you reap from scaling social media accounts in 2022? Let’s find out.
What Are The Benefits of Scaling Your Social Media Accounts?
What Are The Benefits of Scaling Your Social Media Accounts?
When you think of social media for business, what is the first thing that comes to mind?
We’re sure that getting more leads was one of your first thoughts, and you’re right. Social media is a fantastic place to get potential leads who might transition into loyal clients if done correctly.
Does that mean that social media for businesses is strictly used to gain leads and that’s it? Absolutely not! Below are some amazing ways your business can benefit by scaling its social media accounts.
1. Become a Thought Leader
When you’re constantly posting amazing content that people can relate to, it’s hard not to see your brand as one of the leading companies in your industry.
You might be asking yourself, “Why would I even want my brand to become a thought leader?” By becoming a thought leader, users will see your brand as the go-to company for anything related to your industry. This will make it a lot easier for you to attract followers.
Think about it, if users see your brand as the best source of information, they will follow you without giving it a second thought. This means you’ll get followers who trust your brand which is an important part of beginning any relationship. If they trust you, they will be happy to share your content with their friends and family.
2. Extra Resources You Can Use On Other Projects
By scaling your social media accounts, you can use the remaining resources on other potential projects that are just as important. Those resources can be: time, money, and workers.
With scaling, it’s all about using your resources in the most efficient way possible so you have the highest return on investment (ROI).
Option #1: You can take those remaining resources and create a different campaign for a social media platform that you want to start scaling with. This boosts your overall digital presence after a while.
Option #2: Alternatively, you can use those remaining resources on an important project your business has outside of social media.
Both are solid options to choose from if you want to keep moving forward with your brand. However, if you had the option, which would you choose? Tell us in the comment section below.
3. Leave Your Competition In The Dust
Let’s face it, nothing feels better than creating a campaign that is so good that it just leaves your competition in awe.
If you’re in the business industry and you’re also looking to scale your social media accounts, then we’re certain you’re highly competitive. That’s an amazing trait to have in modern marketing.
You aren’t satisfied with a small increase in leads. You want a big leap, and you want to know how to achieve that.
We’re here to tell you that scaling social media accounts for your business is by far the best way to do that. Why? Because almost EVERYBODY is on social media.
When was the last time you went out to eat with friends without one of them checking their social media feed at least once? We bet you can’t remember.
This is why scaling your social media accounts can help you beat your competition in every important metric. You can be more efficient with your resources, generate more leads, and attract more followers.
If that’s not winning on social media, then we don’t know what is.
Scaling social media accounts sounds like the perfect strategy, but how do you go and actually do it? Here are some actionable and easy-to-follow tips you can implement immediately to start scaling your social media accounts.
Tips To Scale Your Social Media Accounts Effectively
Tips To Scale Your Social Media Accounts Effectively
The beauty of these next three tips is that you can use them to start scaling your social media accounts as soon as you want. Remember, these tips aren’t magic solutions that will fix everything immediately. It just doesn’t work that way.
You’ll still need to put in the work consistently if you want to see any sort of improvement.
1. Post With a Purpose
We’re all guilty of creating content with no clear purpose. It happens to the best of us. That being said, all of your content shouldn’t be created this way.
There should be a clear goal you set when creating any type of social media content. While there are hundreds of different goals, we recommend starting with these three:
- A bigger following
- More leads
- Higher credibility
All three goals are amazing in their own way and should be taken into consideration when creating a post.
It’s nearly impossible to scale your social media accounts if you’re posting with no purpose. It’s better to stop and think about what your social media accounts need right now.
If it’s more followers, then think about how you can create content with that goal in mind.
If you’re looking for leads, consider using a better call to action in your content and make your products as desirable as possible.
And if you want higher credibility, perhaps using user-generated content or testimonials in your posts can help.
2. Understand When To Post
A lot of brand owners tend to forget that the time you post your content is just as important as the content itself.
You can’t expect your target audience to consume your content if you’re posting at 3 AM. You want to make sure that you’re posting content with your target audience in mind.
The two main questions you need to ask yourself if you want to know the best times to post are:
- What is their time zone?
- What is their job?
Just because it’s 6 PM for you, doesn’t mean that it’s the same time for your target audience. Remember that social media is a worldwide phenomenon.
Just in the US alone, there are 82% of people who use social media. Let’s not forget there’s a three-hour difference from the East Coast to the West Coast. That doesn’t even include Hawaii or Alaska.
While three hours doesn’t seem like too much of a time difference on paper, in reality, it’s a lot.
Imagine that your brand is from Florida and it’s 5 PM. You think it’s the perfect time to post because everyone just stopped working. While that’s true in Florida, in a place like California, it’s still 2 PM and the workday is still in motion.
This means that if your target audience is from California, you should be posting according to West Coast time, not East Coast time. So, you’d want to be posting at 8 PM rather than 5 PM. This ensures that most of your target audience consumes your content as soon as it’s published.
Since posting times are generally an afterthought for most brands, you want to make sure you’re the exception.
3. Pick The Right Social Media Platforms
We hate being the party poopers here, but if you want to successfully scale on social media, then you need to focus on a handful of social media platforms.
While it’s completely fine to experiment with new platforms here and there, the last thing you want to do is to spread yourself too thin.
Remember that scaling is all about efficiency, and it’s very difficult to be efficient with your resources if you’re on twenty different social media platforms.
We recommend you pick a maximum of four social media platforms at first so you can focus on scaling each one properly.
There are some social media platforms you can’t afford to miss out on because of their huge popularity. Our top three picks are:
- TikTok
These three are without a doubt the most popular social media platforms out there. If you don’t have an account on all three, then stop right now and create one. You’ll thank us later.
To be honest, scaling social media accounts isn’t an easy task. Very few businesses are able to scale their social media accounts properly.
It’s not because they don’t want to, but because it’s hard to know what works without spending a lot of resources in the process.
CMDS is a full-service marketing agency with decades of experience and knowledge on how to scale your social media accounts. We know how stressful it can be to use all of your budget and see very little ROI. We want to help you scale your social media accounts and get you the real results your brand deserves.
We know all the best strategies and stay up to date on the latest trends. We know exactly what to do to scale your social media accounts in record time. Want to know the best part? You won’t have to do a thing.
We’ll do all of the heavy lifting, while you get all of the rewards.
Conclusion
Conclusion
Before you go, we want to make sure you remember everything we talked about in the article, so let’s do a quick recap.
- We talked about what scaling is (remember to not confuse it with growth).
- We gave you the three best benefits for scaling social media accounts.
- And, we gave you three awesome tips to help you scale your accounts today.
If you have any questions or comments, please feel free to leave them down below and we’ll get back to you as soon as possible!
