Finding the best business strategies for 2022 can be tough. Let’s face it, strategies constantly change. What used to be the best business strategy for your company can become obsolete in a matter of months.
All of this means that your company should stay up-to-date with current strategies being used in the industry. But, that’s why you’re here, right?
You’re looking to be one step ahead of your competition so you can generate more revenue and create a digital presence for your business.
You’re in luck because we’re about to share some of the best strategies that we use with clients. We’ll give you a rundown of why they’re amazing and how you can incorporate them into your brand in a matter of days.
Let’s dive in.
Make More Videos
Make More Videos
The famous saying goes: “A picture is worth a thousand words.” You’ve probably heard it before. But what if instead, we said: “If an image is worth a thousand words, then how many words is a video worth?”
With the way things are going in 2022, it seems like the major social media platforms are moving more towards video content. Instagram is aggressively promoting Reels. TikTok is soaring with its short videos. Is it then really any surprise that these platforms are encouraging people to create video content?
The best example of this push is Instagram Reels, which has a considerable amount of organic reach. If you made some videos here and there for social media in 2021, it’s time to double down in 2022.
Your main focus on social media, content-wise, should be videos. It doesn’t matter if it’s a short 5-second video, or a longer one, the algorithm will treat it the same way.
Make sure it’s a priority for your accounts. To make this easier, you can repurpose your videos for other platforms. You can use a TikTok video for Instagram Reels. You can also repurpose a normal video for LinkedIn and Facebook. There are a lot of ways for you to repurpose video content for social media.
If you upload longer videos to YouTube, you can cut them down and use that as video content as well. The idea is to push out as many quality videos as possible while it’s still the best type of content to post on social media.
Even though videos take more of a time commitment than an image post, it’s well worth the effort in 2022.
So, what does this do for you exactly? It will increase your social media presence and bring with it a lot of new people who have never heard of your brand before.
Is it easy to incorporate into your strategy? Absolutely. If you already have a content calendar for your brand, then it’s just a matter of adding more videos on a weekly basis. If you don’t know what a content calendar is, then we’ve got you covered as well. Read this article to learn more about why content calendars are vital for content creation.
Remember that social media is the backbone of any digital marketing strategy your business has. Taking full advantage of trends such as videos should be your priority if you want to make the most out of your social media accounts.
Prioritize Your Customers
Prioritize Your Customers
One of the best business strategies for 2022 you can implement into your company is, without a doubt, customer prioritization.
All of your customers have gone through a series of weird experiences over the past couple of years with the pandemic. Adjusting to the new lifestyle isn’t just for people. Businesses can adapt, too. Your business strategies should adapt to how they live their lives now. In fact, this is a great practice to have because life can be unpredictable.
Customer engagement has been moving more towards a digital platform for a couple of years now, and the pandemic helped it get there even faster. Any business that didn’t have an online presence was forced to evolve or close up shop.
The situation was very strange during the pandemic. People were not able to go out and buy a product at a brick-and-mortar store like they once would have. Since then, customers have relied heavily on how you promote and showcase your products online.
The same goes for services! How you promote and explain them both on your website and in an online meeting is vital.
You have to remember that the competition is one search away. Not being able to hook a potential client with your product or service will result in them moving onto the next best thing.
This might spark a very important question in your mind. How do you hook a client digitally? This is a fantastic question to ask since it’s a bit more complicated than it might seem.
Before, the entire process used to be centered around your product or service. You made sure it looked amazing and solved a particular issue your target persona had. Nowadays, it takes a bit more than that to get a potential client hooked.
People have been sold products and services for years. They have probably seen or heard thousands of different pitches for a product or service. Big and small companies have been targeting people with massive campaigns to try and hook as many as possible.
What if we told you that people are now looking for a customized experience or, at the very least, a campaign that doesn’t feel marketed towards millions of people?
Traditional marketing isn’t effective anymore. You need to focus on connecting with your target persona, and this means creating a campaign that calls out to them directly. This same campaign should also be able to solve a problem they have been dealing with in a quick manner.
We cannot stress this enough. People have seemingly endless options when they go online to purchase. The fact of the matter is that your product or brand is probably not as unique as you think it is. There are hundreds of similar brands to yours, making an identical product and creating campaigns just like you.
All of this means that you need to find ways to attract them to your brand instead. This is possible with an experience tailored to them, and that makes them feel special.
This is not just for creating campaigns. It’s also focused on how you engage with your potential customers online. Do you respond to DMs and try to help them as much as possible on social media? Are you responding to comments and tags? Do you give away free content and/or samples to potential clients?
Your company should be addressing all of these questions in a positive way. You want to make your potential clients feel special and cared for.
Without a doubt, one of the best business strategies for 2022 is focusing on customer engagement and their experience with your brand.
Stop Hard-Selling
Stop Hard-Selling
While it can be tempting to sell your product as much as possible, the truth is that you’re achieving basically nothing by doing so. As we mentioned before, people have been bombarded by thousands of advertisements for years now, and the last thing they want is another brand doing the same.
Instead of going for the hard sell all the time, consider educating a possible consumer about your products and services. They will feel a lot more inclined to buy your products if you can show them why they’re good.
Make sure you have plenty of videos demonstrating how your product or service can solve a specific problem they have. Show them how their life will improve if they have your product or service. For example, maybe they will save time or the product will solve an issue that annoys them.
Hard-selling just makes people keep scrolling because they don’t really want to be offered anything, especially from a brand they’ve never heard of.
Remember our last point: Focus on your customer’s experience when they first learn about your brand. How do you want them to see you?
Are they looking for a brand that cares about them and wants to resolve their issues? Or, would they prefer a brand that is simply looking to sell and move onto the next customer?
We know you picked the right one. But…just in case…it’s the first one!
Brands need to become problem solvers and engagement experts in 2022 if they want to grow and expand their business.
Word of Mouth Marketing
Word of Mouth Marketing
We bet you didn’t see this one coming, and neither did we. Yep! This is important, even in 2022. It’s an old strategy, but it’s one that works so well with the other business strategies mentioned in this article.
And, let’s face it…people love to talk! Word of mouth marketing is powerful and you can use it to promote your business.
How? You can offer rewards to a customer or follower on social media that shares your brand with another person.
As we said, this isn’t anything new or revolutionary, but with the addition of personalized experiences for customers, this business strategy really shines.
Make it worth the hassle for them by creating a reward system that gives them points as more people sign up for your website. Or give them points based on purchases if you’re worried about sign-ups being exploited with the use of fake accounts.
Either way, it incentivizes your customers and brings in a lot of people who might have not heard of your brand before.
If you want to do better, create a reward system with prizes they can only receive when bringing new people to your website.
Offering discounts is the traditional way to go when it comes to word-of-mouth marketing, and you can do that as well.
A word of caution, though. Make sure you aren’t losing money when doing these types of rewards systems. Ensure that your budget can cover them.
A good reward system should give points for getting new people to sign up for your brand as well as for purchases. This makes it really tempting to buy a product when you’re just about to reach the next reward.
If you want to also incentivize the people who got sent to your website via word-of-mouth marketing, give them a discount by signing up for your website. This will provide you with their email for future promotions and it will tempt them into buying a product, so they take advantage of the discount.
Make More Content
Make More Content
There is always room to add more content to your social media accounts as well as your blog. While we don’t advise you to post 20 times per day on social media, we do think most brands don’t create content as much as they should.
We are living in a content-rich world where people want to learn as much as possible about a product or brand they are interested in. It can be about their business model, their product, their staff…you name it.
It’s your job to make sure you’re always providing content to people both on social media as well as on your blog.
Make it a habit of writing at least one article per day and posting daily on social media. If your brand is already doing that, then try to pump out a bit more content. Consider making two blog posts per week and using its content for more social media posts.
Remember that people are online most of the day. The more they can learn from your brand and the industry it’s in, the better.
Conclusion
Conclusion
We just went through five of the best business strategies for 2022 that you should consider adding to your brand. Let’s go over each one before you leave so you have a clear understanding of why they’re amazing.
We first talked about the importance of making more videos. This is because content on social media, in general, has shifted towards videos, and the algorithm has preferred them since last year. Video content for the most part is more engaging to users, so it helps them consume your content even more.
We then talked about how you should take into consideration on how your brand treats and engages with your customers. Are they having a good experience with your brand? Would they get a specific problem solved by buying your product or service? Does it feel like the product was made just for them?
These are all questions you must ask about your brand in 2022.
We also talked about stopping hard-selling altogether. It has never worked and it never will. Instead, educate and show potential customers how your product or service can help them and how it could change their lives.
We mentioned word-of-mouth marketing, which is a business strategy that caught everyone by surprise. While it’s a traditional marketing method, it really works when engaging with, and talking to, a customer online.
Last but not least, we talked about creating more content for your brand both on social media and on your blog. You need to always be present digitally. Don’t let people forget your brand, because it’s very easy to find an alternative. Everything is a search and a click away in 2022; always keep that in mind.
If you have any questions or thoughts, feel free to leave them below and we’ll get to you as soon as we’re able.