As SEO becomes more of a hot topic on the web, there are many discussions about how to do it and whether website owners should do it themselves or hire an SEO agency. Here are some questions you should ask yourself before taking on an SEO project:
How will I learn SEO and how long will it take me?
Search engine optimization is a multi-layered and ongoing process that can generate significant results. A combination of analyzing keywords, obtaining quality inbound links, and writing relevant copy for your site, SEO is a time-consuming –yet essential– task.
New factors and methods are constantly being added to the SEO mix. Without extensive research, you may not become aware of new trends and techniques in a timely manner, giving your competitors using the services of an online marketing agency an advantage. With so much information on the web, you may find it difficult to determine which is outdated or incorrect and may waste your efforts on SEO techniques that can actually hurt, rather than help, your search engine rankings.
By hiring a reputable SEO agency to do your SEO, you will have their experience at your disposal. Instead of spending hours studying and performing search engine optimization, your time can be spent on closing leads brought to you from your high traffic website.
How will I measure my SEO efforts?
There are numerous reports and tracking services available to you to help you measure the effectiveness of your search engine optimization efforts. These reports can be quite extensive, and will provide you with a great deal of information regarding how your visitors found your site and what they did once they entered.
One of the statistics reported is bounce rate – the percentage of visitors who enter your site and leave immediately. This is, obviously, something a website owner would want and need to address, but how?
An SEO agency will generate and analyze these SEO reports for you and take the appropriate steps to reduce your bounce rate, improve your search engine rankings, and increase your revenue.