CMDS Launches New Dynamic Website for EDRAY to Enhance User Experience
Chris Mulvaney is the CEO of CMDS. I make things... I’m the creative entrepreneur with passion for (re)making brands and inventing solutions to problems no one knows exist.
CMDS’s innovative website design revitalizes logistics company’s digital presence.
COLTS NECK, NJ, January 29, 2025 – CMDS, a business consulting and marketing agency headquartered in New Jersey, announces the launch of a dynamic new website for EDRAY, a leading logistics company redefining the final import mile (edray.com). Renowned for creating innovative digital solutions, CMDS created a user-centric experience that reflects EDRAY’s mission to simplify complex logistics challenges while providing clients with powerful tools and insights to navigate the supply chain landscape.
Extensive research provided a deep understanding of the ideal client. EDRAY’s new website design leverages this research to clearly communicate their innovative approach to solving the complexities of the final import mile and showcase what sets them apart as an industry leader.
“EDRAY’s solution is superior to most in the market, so we focused on delivering that value creatively through this web presence build,” said Chris Mulvaney, CEO of CMDS. “We learned what both prospective and current clients value and created a strategy to exceed industry standards. Our goal was to ensure EDRAY’s website doesn’t just fit into the industry—it disrupts it by delivering more… just like Edray does for their clients. By understanding the unique needs of their audience, our team designed a digital experience that offers clarity, impact, and seamless navigation.”
Key elements of the new website include:
Cutting Edge Design: Every page is crafted to highlight EDRAY’s humanized and forward-thinking approach to logistics. The clean, modern layout draws users in while maintaining a professional tone that reinforces EDRAY’s reputation as an industry leader. By balancing visually appealing design with engaging content, the site creates an impactful user experience.
Dynamic Visuals: Strategically placed animations and infographics bring complex concepts to life. Whether illustrating the benefits of destination management or breaking down collaborative flow stacks, these visuals are now more accessible. The dynamic design highlights EDRAY’s innovation and dedication to solving the real-world challenges faced by its clients.
Responsive Functionality: The new website ensures seamless functionality across all devices, whether users are accessing it on a desktop, tablet, or smartphone. This adaptability is critical in fast-paced industries, like logistics, where clients and stakeholders often need to access critical information on the go.
Intuitive Navigation: An organized menu and clear pathway guides users effortlessly through the site. Visitors can explore EDRAY’s comprehensive suite of services, such as active freight management and drayage solutions, without friction. By anticipating user needs, the navigation emphasizes ease of access while providing a deeper insight on EDRAY’s offerings.
Enhanced User Experience: Beyond the core elements, the website prioritizes user-friendly features, including easily accessible contact options, detailed service pages, and strategic calls to action. These enhancements ensure that users can not only find the information they need but also engage with EDRAY’s team directly.
Reade Kidd, CEO and Co-Founder of EDRAY, said, “We were originally introduced through a strategic partner so they came highly recommended. We have enjoyed working with the CMDS team in understanding the mission and vision of EDRAY and translating that to the overhaul of our website which has come out extremely well. We look forward to continuing to work with CMDS for ongoing initiatives.”
CMDS’s work on EDRAY’s website highlights the agency’s commitment to blending creativity with strategy. CMDS applied their deep market research and innovative web solutions to deliver a platform that not only features EDRAY’s brand but also reinforces their position as an industry leader.
“We don’t just build websites—we create industry leaders with tools that drive brands forward,” added Mulvaney. “For EDRAY, this website is more than a digital presence; it’s a testament to their leadership in the industry.”
About CMDS
Based in Colts Neck, NJ, CMDS is an award-winning business consultancy and marketing agency offering services since 2002. Specializing in innovation, brand building, web design, and social media for B to B brands, CMDS has helped clients across industries—including logistics, engineering, pharmaceuticals and manufacturing—achieve better business growth. For more information, contact CMDS at (732) 706-5555, x201 or visit cmdsonline.com.
About EDRAY
EDRAY’s proprietary technology and managed transportation solutions are solving the growing complexity of the final import mile. Operating on behalf of their shippers, EDRAY manages execution across all stakeholders: ocean, customs, port, rail, dray, chassis, and distribution centers – driving seamless coordination and continuous improvement in the performance of each network. Founded by industry veterans, EDRAY’s vision is to create a community of shippers and stakeholders with a shared mission to continuously evolve the import supply chain and lead the industry in innovative practices and solutions. For more information, visit edray.com
