One of the most important parts of site marketing is working to develop solid site rankings. When working to build website rankings it is important to work with a company that specializes in internet marketing services . A company with this experience will know the ethical tactics needed to improve a site’s rankings in search results.
Search Engine Optimization: White Hat, Grey Hat and Black Hat
There are three main categories of tactics when working to improve site rankings; white hat, grey hat and black hat. Each are very different in process and each need to be understood to avoid causing problems with search engines. An experienced internet marketing services company can provide guidance on these processes.
White Hat Internet Marketing: This is the most ethical, upfront way of marketing a website for improved site rankings. By following white hat practices, a site will never have issues with search engines questioning the rankings practices in use. An experienced internet marketing services company will know how to ensure that only principled practices are used.
Grey Hat Internet Marketing: This is considered the “in-between ” method of internet marketing. This is a very fine line to walk and if not done properly can penalize the website instead of helping it in search engine rankings. An internet marketing services company with a strong background in SEO will know how to avoid using questionable practices and keep a site from getting penalized, also known as getting stuck in the Google sandbox. It is always best to avoid these tactics whenever possible and an internet marketing company will be able to provide the guidance to steer clear of having an issue ranking a website.
Black Hat Internet Marketing: These are the most dangerous and unethical forms of internet marketing. While these tactics may work temporarily and give a quick boost to a site’s search engine rankings, if caught using these types of tactics, the site will definitely get banned and all chances of improved rankings will be gone. Companies specializing in¬† internet marketing services will always warn against using these tactics. It just isn’t worth the risk in the long term.