The Insurance Agency Marketing Plan by Insurance Marketing Company CMDS

CMDS can perform the following services as part of a comprehensive online marketing campaign:

Insurance Web Site Design and Development

CMDS can provide web site design and development for Insurance Agencies. Our design services will be aimed toward increasing traffic to the website and increasing the user experience on the site by improving its flow and functionality. It’s also imperative to have strong calls-to-action and search engine optimization elements.

Insurance Agency Website Design and Development and Updates

CMDS will perform modifications to your Insurance Agency website on a monthly basis, including a monthly keyword analysis for appropriate industry search terms that will serve as the foundation for the onsite and offsite optimization. A website presentation review is conducted to evaluate the effectiveness of your calls-to-action and will be addressed as needed. CMDS will make content updates for the site and implement all content provided by your company for these updates. Page naming conventions, Image Alt Tags and Link Title Tags are created/modified to enhance online visibility. CMDS will install/utilize analytics on your site in order to accurately track key site reporting elements, including monthly site visitors, bounce rate, pageviews, average time on the site, and conversions.

Recommendations include, but are in no way limited to, the following:

• Keyword analysis for appropriate industry search terms that will serve as the foundation for the onsite and offsite optimization
• Site title tags and H1 tags
• Link title tags review and update
• Plugging pertinent keyword phrases throughout the content of the entire website
• Addition of calls-to-action
• Being as “client focused” as possible to increase your perceived value

Directory/Blog/Forum Writing and Submission

Gaining content spots on high traffic blogs increase your search rankings, social presence and overall traffic. CMDS will search out high traffic blogs and develop relationships with editors. We guest blog and submit content for editors to use as a jumping off spot for a subject on their blog. CMDS will write and submit posts that provide readers with pertinent information about your company and also create valuable inbound links that result in greater search engine visibility.

Article Writing and Submission / New Page Creation

CMDS can research and write articles on a monthly basis for your site and social networks. Adding pages and page content to your site on a monthly basis will keep your site fresh and allow both humans and search engine spiders to come back to your site on a frequent basis. This will result in proper indexing and optimal traffic results.

Social Networking Posts and Management

CMDS will establish and maintain the updating of popular social networking sites. Social networking sites are high-volume media channels that allow pertinent information to be disseminated to a large population all at once. CMDS will establish profiles in some of the relevant social sites each month. On a weekly basis, CMDS will make posts to and update all existing social networking accounts with information pertinent to your insurance agency. CMDS will, on a weekly basis, promote all existing social networking accounts in order to gain more followers/friend/subscribers.

Paid Search – Google AdWords, Bing Ads, Facebook Ads and LinkedIn Ads

Paid search is a great way to show your ads to target demographics and can be performed at close to whatever budget you specify. We’ve seen that this form of marketing for Insurance Agencies allows you to target well beyond traditional marketing tactics and clearly gauge the success of your efforts. CMDS is a Google AdWords Certified Partner which means that your marketing dollar works harder and smarter for you.

Search Engine Submission

Yes, its still relevant! CMDS will submit your website to hundreds of search engines on a monthly basis. Search engine submission notifies search engines that your site exists within the Internet, which helps to increase your search engine rankings.

Sitemap Submission

CMDS will create and submit a sitemap to all major search engines. Sitemap submission allows search engines to index all the pages of your site properly for more traffic generating opportunity.

Monthly Email Marketing

CMDS will create, send, and manage a targeted email marketing campaign around an existing client list and/or any new clients and prospects that are gathered as the campaign continues. CMDS will send up to two emails per month. Additional fees may apply based on email management provider.

Traffic, Lead, and Business Growth Analytics

CMDS will use Google Analytics to monitor all site activity on a monthly basis and send automated monthly reports, which includes a monthly review of important site elements.