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3 Social Media Brand-Building Lessons Luxury Brands Can Learn from Rent the Runway

It’s not easy to disrupt the $1.7 trillion global fashion industry, but rental e-commerce pioneer Rent the Runway is doing just that. Launched in 2009, the company has single-handedly created a niche […]

Posted May 7, 2019

How Does Dynamic Content Make You Less Boring?

What is Dynamic Content? Dynamic content is a term used to describe digital content shown on websites, landing pages, advertisements, forms, newsletters, etc. that changes automatically based on who is viewing the […]

Posted October 15, 2018

How to Use Instagram Nametag for Business

Meet: Instagram Nametag. It’s the brand new Insta feature…and we’re loving it! What is the New Instagram Nametag Feature? Instagram Nametag is a unique identification card that allows users to find and […]

Posted October 11, 2018

Everything You Need to Know About Using Hashtags in Social Media Marketing

The ubiquitous hashtags … arguably one of the most indispensable tools when it comes to making your brand’s social media content discoverable and getting your name or message in front of an […]

Posted October 4, 2018

Social Media Checklist for Digital Marketers in 2018

Quick Links to Explore the Social Media Checklist Step 1: Pinpoint what you hope to get out of it. Step 2: Never forget your audience. Step 3. The content. Step 4. Beyond […]

Posted August 29, 2018

Instagram Best Practices

Welcome to the wonderful world of the world wide web (try saying that three times fast) Yeah, neither can I. At any rate, it’s the place where the only rule that never […]

Posted July 23, 2018

Mobile Marketing: The Mobile-First Frontier

CRACK! Goes the pistol. The sprinters explode from the blocks! The race has already begun. Question: Where are you? Are you running? Watching? Did you even hear the gun go off? Well, […]

Posted July 20, 2018

Proving the ROI on Content Marketing

You’ve probably heard by now how important content marketing is for building brand reputation and driving organic traffic to your website. It’s no secret. After all, those who use content marketing strategies […]

Posted June 26, 2018

Distillers Marketing to Gen X: Authenticity is Key

Understanding generational trends can help alcohol marketers shape their promotional campaign strategies. Whether it’s leveraging what they drink, when they drink or why they drink, distillers marketing to Gen X must first […]

Posted March 13, 2018