East Coast Power Systems’ Growing With Electrical Manufacturer Marketing Agency
Chris Mulvaney is the CEO of CMDS. I make things... I’m the creative entrepreneur with passion for (re)making brands and inventing solutions to problems no one knows exist.
In the cutthroat business of electrical manufacturing, it’s not just a matter of producing good products anymore; you have to get noticed, too. That’s where it’s good to have a marketing company that specializes in electrical manufacturers working for you. East Coast Power Systems (ECPS), a leading switchgear, panelboards, and custom electrical enclosure manufacturer, hired CMDS to make their voice louder, their presence larger, and their growth greater.
From Local Manufacturer to Industry Leader
East Coast Power Systems got off the ground in 1983 on a $10,000 loan and a clear-cut mission—to manufacture high-quality, one-of-a-kind electrical distribution equipment. They’ve grown numerous times since that little shop to a 130,000-square-foot facility serving national customers in data centers, hospitals, utilities, and infrastructure construction.
Their expertise? They create and manufacture power distribution equipment, including custom panelboards, low-voltage switchgear, and utility cabinets—that critical hardware which works to electrify buildings and facilities across the country.
By investing in advanced equipment and experienced staff, ECPS positioned themselves for the future. However, they also knew that if they were to reach the next level, they would need to invest in their brand.
That’s where CMDS, an award-winning marketing agency with a seasoned background in working with B2B electrical manufacturing companies, came in.
Standing Out in a Crowded Electrical Market
In a market filled with legacy brands like Eaton and Siemens, ECPS needed to have a better story to tell—a story that showcased their speed, flexibility, and craftsmanship. They didn’t simply need more leads; they needed to be seen as industry leaders.
CMDS helped ECPS:
- Define their unique value proposition
- Create customer-centric messaging for engineers and project managers
- Launch a modern, conversion-oriented website
We also prioritized ECPS’s messaging to their manufacturing strengths: quick turnarounds, custom solutions, and real-time support. This positioning gave ECPS competitive traction—and made them a go-to vendor for high-visibility commercial projects. With CMDS, ECPS began showing up in the right searches and conversations—transforming from behind-the-scenes supplier to recognized brand in the electrical sector.
Marketing That Fits Manufacturing Excellence
ECPS is not your typical hardware manufacturer. Their equipment is trusted in emergency hospitals, enormous data centers, and maximum-security government buildings. But before CMDS, much of this success lived in word-of-mouth conversations. We pulled it into the digital spotlight.
As an electrical manufacturer marketing agency, CMDS created:
- Video case studies covering ECPS’s recovery efforts from Superstorm Sandy
- Visual content showcasing cutting-edge CNC machinery, powder coating, and CAD processes
- Testimonials from real customers relating how ECPS delivered when timing was everything
This content gave ECPS the ability to demonstrate—rather than merely assert—what makes them different. And it helped industrial buyers feel more secure about specifying ECPS for complex, mission-critical jobs. By turning ECPS’s manufacturing expertise into branded storytelling, we helped them increase visibility while staying true to their roots.
Building Awareness and Landing National Accounts
Through SEO, paid ads, and LinkedIn strategy, ECPS reached a new level of digital visibility. One targeted LinkedIn video campaign resulted in a meeting—and a contract—with a Fortune 500 brand.
In parallel, CMDS developed:
- A new website designed to reflect ECPS’s enhanced capabilities
- Email campaigns to re-engage former clients and cultivate leads
- Geotargeted ads for industry events and key account acquisition
The result? Enhanced awareness, better qualified inbound leads, and a solid brand presence in their target verticals. This kind of targeted outreach is exactly what an electrical manufacturer marketing agency delivers—real impact without the fluff.
Scaling With Strategy and Storytelling
ECPS’s back-of-house operations were already world-class—production was optimized, teams were lean, and their products were unmatched. What they needed was external alignment: a marketing strategy that mirrored that operational brilliance.
CMDS provided precisely that, helping ECPS with:
- Long-term content strategy to stay top of mind with strategic buyers
- Quarterly campaign planning to penetrate industry-specific verticals
- A visual identity that reflected their growth and innovation
With those tools in place, ECPS was able to expand without sacrificing quality—or relinquishing control of the message.
And that’s what branding is all about.
The Value of the Right Marketing Partner
East Coast Power Systems is living proof that when you have a marketing partner for electrical manufacturers, the dividends go far beyond clicks and impressions—they create awareness, credibility, and national-scale opportunity.
Visit ecpowersystems.com or call sales@ecpowersystems.com to schedule a visit or request a quote.
Take Your B2B Marketing Strategy to the Next Level
At CMDS, we believe in data-driven marketing strategies that prioritize long-term success. Whether you’re struggling with client acquisition, social media strategy, or brand building, our team is here to help.
Ready to elevate your marketing strategy? Visit cmdsonline.com to learn more!
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