Customer-Focused Distributor
Customized Web to Case Form Application
As a customer-focused distributor of raw materials and high-quality specialty ingredients from around the globe, Kinetik needed to create a frictionless tool to provide visibility of leads and communicate with customers through their buying journey. Taking a broad view of the project, CMDS delivered a quality CRM integration via a customized Web to Case form application, resulting in better data quality and improved business insights across both their B2B and B2C businesses.