How Do Retargeting Ads work?
Retargeting ads are powerful branding initiatives. They are also effective because you get to focus your ad spend on visitors who are familiar with and have recently demonstrated interest in your brand. As a great tool on its own, it works best when used in combination with a larger advertising strategy, which includes paid search, content marketing or social media. The higher the traffic to your website, the more opportunities you’ll have for your retargeting ads to get served.
At CMDS, an award-winning retargeting ads agency in NJ, we start by creating awesome ads with creative messaging and a clickable call-to-action that drive real results. Then, we install a small unobtrusive piece of code on your site (also known as a pixel) which is not noticeable to site visitors and does not affect your site’s performance. The pixel then triggers those remarketing ads to display throughout social media channels and the Google Display Network (which covers 90% of the websites on the internet) to the same people who have visited your website in the past.
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